Database.com -> Headless 360
If you stay in IT long enough, you start noticing that nothing is ever entirely new and old things comes back in new clothes with better timing and marketing.
Back in 2010, Salesforce launched Database.com.
(And it was not the same as Force.com, launched in 2008.)
It was a "cloud database", API-first and you could use any UI or not use one at all. You could "never log into Salesforce" and use it.
It was virtually Salesforce.com without the main UI (only the Setup UI was very close).
Now we got Headless 360, which seems different but has some similarities:
it exposes the core platform letting others interact through APIs and removes dependency on the native UI.
The direction is about the same but at a higher layer - while Database.com was backend as a service, Headless 360 looks like it could become execution/agent as a service.
